Motor City Match - Detroit's Small Business Launcher Program

The Detroit Small Business Launcher Program, operating as Motor City Match, is funded through the Coronavirus Local Fiscal Recovery Fund (SLFRF) established under the American Rescue Plan Act (ARPA). Funds from the ARPA SLFRF are intended to provide state, local, and Tribal governments with the resources needed to respond to the pandemic and its economic effects and to build a stronger, more equitable economy during the recovery. The rules governing use of ARPA SLFRF are enumerated in 31 CFR Part 35, Coronavirus State and Local Fiscal Recovery Funds Final Rule published January 27, 2022 and effective April 1, 2022. The full SLFRF Final Rule can be viewed here: SLFRF Final Rule

Motor City Match will use ARPA SLFRF funds for eligible uses that fall under the following category:

a) to respond to the public health emergency or its negative economic impacts, including assistance to households, small businesses, and nonprofits, or aid to impacted industries such as tourism, travel, and hospitality.

Federal Funding Eligibility

ARPA SLFRF funding is allocated specifically to address the negative economic impacts that resulted from the COVID 19 pandemic. In addition to the requirements listed above, businesses applying for consideration for a DSBL Motor City Match award must demonstrate that they experienced a negative economic impact as a result of the COVID 19 pandemic in one of the following ways:

Negative Economic Impact on an Individual Business

Businesses that experienced any of the following negative economic impacts are eligible for consideration of a Motor City Match Award:

• Unrealized investment in a business venture
• Loss of business revenue
• Difficulty covering business payroll
• Difficulty paying full obligation of mortgage or rent for a business location
• Difficulty covering operating costs
• Difficulty hiring staff necessary to operate at normal capacity

Negative Economic Impact or Disproportionate Impact on Specific Business Classes or Industries

Additionally, businesses that are part of one of the following classes of business or specific industries are eligible for consideration for a Motor City Match Award:

• Minority-owned businesses
• Women-owned businesses
• Microenterprises (a business employing 5 or fewer employees, one of whom is the owner)
• Theatres, music venues, and performing arts companies
• Arcades, amusement services and sports or recreation venues
• Full-Service Restaurants, coffee shops, bars, and limited-service eating places

Businesses Operating in an Impacted Geography

Finally, businesses that satisfy existing Motor City Match eligibility criteria and are located in a Qualified Census Tract (QCT) are eligible for consideration of a Motor City Match Award. A QCT is defined as:

• Census tracts where 50% or more of the households have incomes below 60% of AMI
• Census tracts where the poverty rate (households with income at or below 185 percent of the Federal Poverty Guidelines (FPG)) is 25% or higher.

Motor City Match - Detroit's Small Business Launcher Program

The Detroit Small Business Launcher Program, operating as Motor City Match, is funded through the Coronavirus Local Fiscal Recovery Fund (SLFRF) established under the American Rescue Plan Act (ARPA). Funds from the ARPA SLFRF are intended to provide state, local, and Tribal governments with the resources needed to respond to the pandemic and its economic effects and to build a stronger, more equitable economy during the recovery. The rules governing use of ARPA SLFRF are enumerated in 31 CFR Part 35, Coronavirus State and Local Fiscal Recovery Funds Final Rule published January 27, 2022 and effective April 1, 2022. The full SLFRF Final Rule can be viewed here: SLFRF Final Rule

Motor City Match will use ARPA SLFRF funds for eligible uses that fall under the following category:

a) to respond to the public health emergency or its negative economic impacts, including assistance to households, small businesses, and nonprofits, or aid to impacted industries such as tourism, travel, and hospitality.

Federal Funding Eligibility

ARPA SLFRF funding is allocated specifically to address the negative economic impacts that resulted from the COVID 19 pandemic. In addition to the requirements listed above, businesses applying for consideration for a DSBL Motor City Match award must demonstrate that they experienced a negative economic impact as a result of the COVID 19 pandemic in one of the following ways:

Negative Economic Impact on an Individual Business

Businesses that experienced any of the following negative economic impacts are eligible for consideration of a Motor City Match Award:

• Unrealized investment in a business venture
• Loss of business revenue
• Difficulty covering business payroll
• Difficulty paying full obligation of mortgage or rent for a business location
• Difficulty covering operating costs
• Difficulty hiring staff necessary to operate at normal capacity

Negative Economic Impact or Disproportionate Impact on Specific Business Classes or Industries

Additionally, businesses that are part of one of the following classes of business or specific industries are eligible for consideration for a Motor City Match Award:

• Minority-owned businesses
• Women-owned businesses
• Microenterprises (a business employing 5 or fewer employees, one of whom is the owner)
• Theatres, music venues, and performing arts companies
• Arcades, amusement services and sports or recreation venues
• Full-Service Restaurants, coffee shops, bars, and limited-service eating places

Businesses Operating in an Impacted Geography

Finally, businesses that satisfy existing Motor City Match eligibility criteria and are located in a Qualified Census Tract (QCT) are eligible for consideration of a Motor City Match Award. A QCT is defined as:

• Census tracts where 50% or more of the households have incomes below 60% of AMI
• Census tracts where the poverty rate (households with income at or below 185 percent of the Federal Poverty Guidelines (FPG)) is 25% or higher.

Motor City Match - Detroit's Small Business Launcher Program

The Detroit Small Business Launcher Program, operating as Motor City Match, is funded through the Coronavirus Local Fiscal Recovery Fund (SLFRF) established under the American Rescue Plan Act (ARPA). Funds from the ARPA SLFRF are intended to provide state, local, and Tribal governments with the resources needed to respond to the pandemic and its economic effects and to build a stronger, more equitable economy during the recovery. The rules governing use of ARPA SLFRF are enumerated in 31 CFR Part 35, Coronavirus State and Local Fiscal Recovery Funds Final Rule published January 27, 2022 and effective April 1, 2022. The full SLFRF Final Rule can be viewed here: SLFRF Final Rule

Motor City Match will use ARPA SLFRF funds for eligible uses that fall under the following category:

a) to respond to the public health emergency or its negative economic impacts, including assistance to households, small businesses, and nonprofits, or aid to impacted industries such as tourism, travel, and hospitality.

Federal Funding Eligibility

ARPA SLFRF funding is allocated specifically to address the negative economic impacts that resulted from the COVID 19 pandemic. In addition to the requirements listed above, businesses applying for consideration for a DSBL Motor City Match award must demonstrate that they experienced a negative economic impact as a result of the COVID 19 pandemic in one of the following ways:

Negative Economic Impact on an Individual Business

Businesses that experienced any of the following negative economic impacts are eligible for consideration of a Motor City Match Award:

• Unrealized investment in a business venture
• Loss of business revenue
• Difficulty covering business payroll
• Difficulty paying full obligation of mortgage or rent for a business location
• Difficulty covering operating costs
• Difficulty hiring staff necessary to operate at normal capacity

Negative Economic Impact or Disproportionate Impact on Specific Business Classes or Industries

Additionally, businesses that are part of one of the following classes of business or specific industries are eligible for consideration for a Motor City Match Award:

• Minority-owned businesses
• Women-owned businesses
• Microenterprises (a business employing 5 or fewer employees, one of whom is the owner)
• Theatres, music venues, and performing arts companies
• Arcades, amusement services and sports or recreation venues
• Full-Service Restaurants, coffee shops, bars, and limited-service eating places

Businesses Operating in an Impacted Geography

Finally, businesses that satisfy existing Motor City Match eligibility criteria and are located in a Qualified Census Tract (QCT) are eligible for consideration of a Motor City Match Award. A QCT is defined as:

• Census tracts where 50% or more of the households have incomes below 60% of AMI
• Census tracts where the poverty rate (households with income at or below 185 percent of the Federal Poverty Guidelines (FPG)) is 25% or higher.

Motor City Match - Detroit's Small Business Launcher Program

The Detroit Small Business Launcher Program, operating as Motor City Match, is funded through the Coronavirus Local Fiscal Recovery Fund (SLFRF) established under the American Rescue Plan Act (ARPA). Funds from the ARPA SLFRF are intended to provide state, local, and Tribal governments with the resources needed to respond to the pandemic and its economic effects and to build a stronger, more equitable economy during the recovery. The rules governing use of ARPA SLFRF are enumerated in 31 CFR Part 35, Coronavirus State and Local Fiscal Recovery Funds Final Rule published January 27, 2022 and effective April 1, 2022. The full SLFRF Final Rule can be viewed here: SLFRF Final Rule

Motor City Match will use ARPA SLFRF funds for eligible uses that fall under the following category:

a) to respond to the public health emergency or its negative economic impacts, including assistance to households, small businesses, and nonprofits, or aid to impacted industries such as tourism, travel, and hospitality.

Federal Funding Eligibility

ARPA SLFRF funding is allocated specifically to address the negative economic impacts that resulted from the COVID 19 pandemic. In addition to the requirements listed above, businesses applying for consideration for a DSBL Motor City Match award must demonstrate that they experienced a negative economic impact as a result of the COVID 19 pandemic in one of the following ways:

Negative Economic Impact on an Individual Business

Businesses that experienced any of the following negative economic impacts are eligible for consideration of a Motor City Match Award:

• Unrealized investment in a business venture
• Loss of business revenue
• Difficulty covering business payroll
• Difficulty paying full obligation of mortgage or rent for a business location
• Difficulty covering operating costs
• Difficulty hiring staff necessary to operate at normal capacity

Negative Economic Impact or Disproportionate Impact on Specific Business Classes or Industries

Additionally, businesses that are part of one of the following classes of business or specific industries are eligible for consideration for a Motor City Match Award:

• Minority-owned businesses
• Women-owned businesses
• Microenterprises (a business employing 5 or fewer employees, one of whom is the owner)
• Theatres, music venues, and performing arts companies
• Arcades, amusement services and sports or recreation venues
• Full-Service Restaurants, coffee shops, bars, and limited-service eating places

Businesses Operating in an Impacted Geography

Finally, businesses that satisfy existing Motor City Match eligibility criteria and are located in a Qualified Census Tract (QCT) are eligible for consideration of a Motor City Match Award. A QCT is defined as:

• Census tracts where 50% or more of the households have incomes below 60% of AMI
• Census tracts where the poverty rate (households with income at or below 185 percent of the Federal Poverty Guidelines (FPG)) is 25% or higher.

Motor City Match - Detroit's Small Business Launcher Program
The Detroit Small Business Launcher Program, operating as Motor City Match, is funded through the Coronavirus Local Fiscal Recovery Fund (SLFRF) established under the American Rescue Plan Act (ARPA). Funds from the ARPA SLFRF are intended to provide state, local, and Tribal governments with the resources needed to respond to the pandemic and its economic effects and to build a stronger, more equitable economy during the recovery. The rules governing use of ARPA SLFRF are enumerated in 31 CFR Part 35, Coronavirus State and Local Fiscal Recovery Funds Final Rule published January 27, 2022 and effective April 1, 2022. The full SLFRF Final Rule can be viewed here: SLFRF Final Rule
Motor City Match will use ARPA SLFRF funds for eligible uses that fall under the following category:
a) to respond to the public health emergency or its negative economic impacts, including assistance to households, small businesses, and nonprofits, or aid to impacted industries such as tourism, travel, and hospitality.
Federal Funding Eligibility
ARPA SLFRF funding is allocated specifically to address the negative economic impacts that resulted from the COVID 19 pandemic. In addition to the requirements listed above, businesses applying for consideration for a DSBL Motor City Match award must demonstrate that they experienced a negative economic impact as a result of the COVID 19 pandemic in one of the following ways:
Negative Economic Impact on an Individual Business
Businesses that experienced any of the following negative economic impacts are eligible for consideration of a Motor City Match Award:

• Unrealized investment in a business venture
• Loss of business revenue
• Difficulty covering business payroll
• Difficulty paying full obligation of mortgage or rent for a business location
• Difficulty covering operating costs
• Difficulty hiring staff necessary to operate at normal capacity

Negative Economic Impact or Disproportionate Impact on Specific Business Classes or Industries
Additionally, businesses that are part of one of the following classes of business or specific industries are eligible for consideration for a Motor City Match Award:

• Minority-owned businesses
• Women-owned businesses
• Microenterprises (a business employing 5 or fewer employees, one of whom is the owner)
• Theatres, music venues, and performing arts companies
• Arcades, amusement services and sports or recreation venues
• Full-Service Restaurants, coffee shops, bars, and limited-service eating places

Businesses Operating in an Impacted Geography
Finally, businesses that satisfy existing Motor City Match eligibility criteria and are located in a Qualified Census Tract (QCT) are eligible for consideration of a Motor City Match Award. A QCT is defined as:

• Census tracts where 50% or more of the households have incomes below 60% of AMI
• Census tracts where the poverty rate (households with income at or below 185 percent of the Federal Poverty Guidelines (FPG)) is 25% or higher.

Note: All correspondence regarding your application will be sent to the email address you use to log into the application system, Submittable. If you do not actively use that email address, we encourage you to contact Submittable technical support, support@submittable.com, to change your email address. Please add Submittable to your address book or contacts in order to ensure that you receive Submittable notifications.


Welcome to the Motor City Match Building Owner application. 

Directions: Building owners may submit multiple applications - one for each vacant property they own. Submit one application per available property. If you own a multi-tenant building with one or more vacant spaces, submit one application for that property and indicate the number of available spaces.         


When submitting multiple applications, make sure you hit the "submit" button at the end of each application, before submitting another application. If your previous application appears when you try to submit a new application, you have not submitted your prior application or your prior application is incomplete.